Making It Big With A New Publishing House

Writing a book is like watching an ocean from far away – it might seem beautiful and serene, but it’s only when you step into it that you realize how deep it actually is. In simpler terms, writing can be an exhaustive and overwhelming process.

If you’re a writer or aspiring to become one, you’d probably know that already. However, what you might not be aware of is that for you to have a chance at success, you need a publishing house!

Wondering why? This article will cover how acquiring a publishing house’s services can help you climb up to the top. More importantly, we will also look at how new publishing houses can help you actualize your journey. And lastly, a little treat for the business-minded – we will be discussing how to make it big in this competitive industry with your new publishing house.

So without further ado, let’s get started.

How Can A New Publishing House Help You?

Have you written a book and currently on the lookout for a publisher? Great! But you know what might not be great for you? It’s to end up with the wrong publisher.

As an author, your utmost desire is to see people reading your work and appreciating it. However, if you keep looking for a big publisher to make that happen, this dream might never come true. That’s because most big publishers would prioritize publishing writers who are either already established or have a huge following. It could also be because they operate on a profit-building mindset. So because of these reasons, they are very less likely to consider your book for publishing.

However, a new publisher would be dedicated to your work. They need you just as much as you need them for social standing and brand positioning. So it would be in the mutual interest of both parties to collaborate.

But more importantly, a new publishing house still has years of experience and professional writing and editing consultants on board to help you throughout the process. You can exchange your thoughts on your work more freely with them which would also allow them to understand your work scope and market it accordingly.

Self Publishing vs. Acquiring Services of a Publishing House

There are many writers who prefer self-publishing over traditional publishing. A major reason for that might be the cost that they have to bear with a vanity publisher or the struggle they have to unwittingly become a part of in order to find a big publisher to represent them. And no doubt, self-publishing has its own benefits that are undeniable. However, signing up a new publishing house with expert consultants would help you in ways you can’t even imagine with self-publishing.

Here are a few things that a publishing house helps you with:

Expert advice on the book cover, font, and overall presentation. Remember, whoever said the first impression is the last impression wasn’t wrong. People do tend to prefer a book if it has an enticing cover or captivating lettering.
Consultancy on your book itself. The expert editors and proofreaders would make sure that your work is error-free.
A wider outreach. Most publishing houses have their distributors ready to take your book and launch it in the market. If you go for self-publishing, you might miss out on a huge chunk of the audience for your book.
A marketing strategy to promote your work and help you make a name in the world of literature.
Affordable pricing. Self-publishing can often cost you a huge dip in your pockets because you’re completely on your own.

How To Compete In The Market As A New Publisher?

Moving on to the last section of our article, how can you survive and thrive as a new publisher in the market? Yes, the publishing market is quite competitive, but that’s major because it remains monopolized by big names to a large extent. So let’s begin with the most important tip: don’t be afraid of them or whine about them.

If you want to make it big as a publisher, you’ll have to understand and accept that competition will always exist. It would help if you remained consistent in your efforts to beat it. Here are 6 ways you can do that:

1. Create a seed fund

The first thing you should do is create a seed fund for new authors. Instead of partnering up with a big fund, set up small funds for new writers. This would incentivize them to write and produce good content and earn your referrals and help spread word of mouth.

Moreover, by doing so, you can also have the first right to publish their work. So it would be like building your own database of authors and their work with just a few hundred dollars.

2. Prioritize promoting new talent

I couldn’t emphasize this one enough. The raw and new talent doesn’t get a chance to get published because everyone wants the big winners. However, their work is just as worthy of appreciation and recognition as any other work. More importantly, if you refine the new talent, they will likely promote you among their social circles, which would eventually help in a positive brand image.

3. Supplement your writer's book marketing

Expanding on point number two, you should also promote your writer’s books. Think of it this way – a new author choosing you as their representative wants benefits too. So don’t try to rip them off for profit. Instead, see it as cooperation, and to that end, help them promote their book.

4. Go digital

This is perhaps the most important thing to do! If you’re not digital yet in a world of millennials and Gen-Z, you probably don’t even exist. Moreover, you are missing out on a huge demographic and audience by not becoming digital.

So make sure that after you’ve registered your publishing house, you invest in its digital footprint as well. Create a captivating website and accounts on popular social media platforms like Twitter, Instagram, and Facebook. Once you’ve done that, engage the audiences on these platforms through creative contests, regular posting, and relatable content. This way, you will be increasing your followers as well as people willing to purchase from you.

You can also start with email marketing and send out book reviews or updates through email newsletters.

5. Focus on eBooks

Our next advice shouldn’t come as a surprise. The world has become digital since the pandemic hit us all at the start of 2020. Since then, almost everything has changed, and that also includes how we read books.

Now, eBooks had been on the rise for quite a few years. However, with the pandemic, more people are relying on digital interactions. So now would be a great time to invest in eBooks. Besides, they are easier to market and deliver. If you’re just starting as a publisher, it can also save you printing and shopping costs.

6. Invest in building a community

And lastly, engage with people. You can do that in traditional ways by reaching out to them through email or networking at events. Or you can start engaging on social media accounts and profiles that align with your target audience.

Pro tip: Search up the ideal profiles you would want to target on social media and start engaging with them. Now by engagement, we don’t mean spam or bot-like comments and likes. We do mean interacting with them on their posts, sharing knowledge, or adding value to their existing knowledge.

This might be a long-haul strategy, but it is 100% effective in delivering results.

Final Words

At the end of the day, you want to be appreciated for your work. This appreciation means a monetary benefit for many, and for some, it’s the solace in knowing that their work is being read and discussed. In any case, success is a great incentive to keep you writing. And with the right publisher by your side, you can achieve it quickly. Just keep in mind that a new publisher will be more dedicated to you and open to hearing your opinions instead of dictating the terms.

And if you’re a publisher, you’re now also equipped with the right mindset and ways to compete in the market as a new publisher. So, don’t be afraid to test it all out.

How does it feel to be in a better and informed place to decide for your writing career? Let us know in the comments section below, or you can write to us on our email to discuss your writing journey ahead. We would love to listen to your story and share it all around!

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